Motorcycle magazine Cycle Torque is completely funded by advertising revenue. We have also built up an email database of loyal subscribers.
With the onset of digital advertising, many small or medium sized firms do not have digital creative material prepared. As a value added service, I have been producing online advertisements for Cycle Torque’s digital clients.
These are not always small firms however, and are sometimes large multi nationals such as BRP and Revit.
The jewel in the crown though is the email database. Through a series of online competitions, the magazine has built a loyal database over the last couple of years.
The success of this database is largely put down to engaging content and genuinely excellent offers from advertisers.
I handle not only the creative but also the database management.
